Building a successful private practice
You’re a skilled and motivated therapist who has passion and office space. Will that be enough to build a thriving private practice?
Your training, compassion, and therapeutic acumen are the foundation of your practice, there’s no doubt about that. But that alone won’t necessarily fill your practice with the clients you love to work with.
My own practice chugged forward slowly at the beginning. While I felt confident in my ability to provide good therapy, my business savviness needed to be honed. Determined to make a good living doing what I love to do, I took it upon myself to learn the essentials on how to build a successful private practice.
How I built my own successful private practice...and how I can help you create yours
I immersed myself in podcasts, blogs, and online seminars that focused on building a thriving practice. They were helpful...to a degree. But my practice really turned a corner when I recognised that I had an underutilised superpower. I love to write, and I realised that my writing skills could play a HUGE role in reaching people. I revised all of the content and copy on my website, Psychology Today profile, and marketing materials so that my skills and my overall ‘vibe’ were captured as closely as possible, while speaking directly to the clients I wanted to be seeing. People responded. Within a few months, my practice went from limping forward to thriving. In a city that is saturated with therapists, I now have a full practice in which I see the types of clients and issues I love to work with.
My goal is also to help you figure out your superpower, and how to leverage it to attract the clients that you want to see.
"Elana is the instructor you wish you had at university who taught you how to set up a private practice. She embodies the qualities of a compassionate therapist and a savvy businesswoman. Her creative strategies for increasing visibility, digital know-how, writing and editing skills, and her genuine enthusiasm for your success are apparent from the moment you meet her." ~ Ellen Abrams, MA, RCC
I specialise in helping you to create a relationship with your clients from the moment they click on your website. Content that makes people want to meet you in person! Whether that is offering direct feedback about your current strategy (and it will be direct) to helping you revise your online presence, I am here to help your personality and strengths shine through in the most authentic way possible (I have an allergy to clichéd and generic language).
Whether you are just starting out in private practice and keen to build your clientele, or have been in private practice for a while and want to take your practice to the next level, I can help transform your practice by:
- Revising your website copy so that it reads better and helps you stand out
- Collaborating with you on writing your Psychology Today profile page (having a solid Psychology Today profile is one of the simplest ways to immediately increase referrals)
- Clarifying your clinical niches and how to reach the clients you want to be seeing
- How to effectively connect with the referral sources that see the clients you see (and can send them to you)
- Advise on which marketing strategies are worth adopting, and which will waste your time and money (so that you don’t repeat my mistakes)
Connect with me to hear more about how I can help you build a practice that you love to wake up to every morning (and that pays for that roof over your head).
As therapists, we are continuously integrating theory with intuition, science with self. If we put the theoretical models first, we risk coming across as too technical; if we just rely on connection and intuition, we might not be able to adequately help clients overcome the struggles for which they are seeking (and paying for) relief.
It is essential to have a skilled mentor with whom we can understand and shape our work with clients. With supervision, we come to see how our own self - relational patterns, defenses and anxieties - interfaces with our clinical work. Supervision helps you understand your clients better, so that you can target interventions in a more nuanced and meaningful way. As a therapist, meeting with a clinical supervisor regularly has been the single most valuable thing I’ve done to improve my work with clients.
Am I the right supervisor for you?
The foundation of my practice is attachment-based, psychodynamic and emotion-focused. Thus, I tend to pay attention to the clients’ reactions in the room that give clues as to their internal states and self-protective layers. I also will help you to become aware of your own dynamic with your clients, and how that impacts your work. I can also demonstrate how to facilitate respectful processing of core emotions.
I have done extensive training in Emotionally Focused Therapy (for individuals and couples) and clinical supervision in Intensive Short-Term Dynamic Psychotherapy (ISTDP). Both of these models have been heavily researched and are evidence-based.
In clinical supervision, I focus on:
- Helping you become clearer about your clients’ presenting problems as well as the underlying layers of their struggles
- Helping you look beyond the content of a client’s story and into the relational and defensive stances that they have adapted to cope with adversity and relational trauma
- Helping you to notice and use your observations of here-and-now processes in the therapy session and dynamics between therapist and client
- Targeting effective interventions that will help your clients improve
In clinical supervision, we examine how to utilise interventions with clients more effectively and meaningfully, as well as observing and understanding your own reflexive responses to clients, and how this impacts your work.
Connect with me if you are interested in exploring how I can support your clinical work with clients, and your further development as a therapist.